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Velvet Angels

"Explosive Romance"

Beauty  ·  Apparel  ·  Community

Our Story
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Brand Thesis

She Commands Respect.
She Sets Trends.
She Refuses to Settle.

Velvet Angels is a modern lifestyle brand built for the woman who refuses to choose between power and beauty, elegance and edge, ambition and identity. She is not one thing. She is all of them.

By dayProfessional, polished, commanding the room
By nightMagnetic, untamed, setting the standard
AlwaysUnapologetically herself

"The rose grenade is not decoration.
It is philosophy."

The RoseRomance, elegance, velvety refinement
The GrenadeDisruption, confidence, unapologetic force
Soft + DangerousRomance + PowerElegance + Edge
Jeff presenting Velvet Angels

Jeff presenting Velvet Angels to Donald Trump on Celebrity Apprentice

Our Story

How Velvet Angels Was Born

The Name

A Night on the Sunset Strip

Dinner at Velvet Margarita, surrounded by rock royalty and members of Velvet Revolver. Tequila, music, and the kind of electric energy you don't forget. That night left Jeff with more than a memory — it left him with a name.

The Meaning

"My Mom Was My Angel on My Shoulder"

Weeks later, Jeff's mother passed away unexpectedly. In the fog of loss, the name took on its true meaning. Velvet Angels stopped being a concept and became a tribute.

The Rise

$12M+ in Sales — Fred Segal, Nordstrom, Zappos

Thousands of press moments, celebrity music videos, award-week events. More than a brand — a movement. Worn by Kim Kardashian, Paris Hilton, Carrie Underwood, and more.

The Return

Same Soul. Expanded for Today.

Now Jeff is bringing Velvet Angels back — beauty, apparel, and soft luxury — with a modern DTC strategy, a world-class team, and the same unapologetic identity that made it iconic.

$12M+
Historical Sales (M+)
3,000+
Press Pieces
200+
Retail Doors
6+
TV Appearances

Credibility

A Hollywood-Beloved Brand Returns

Proven cultural access and celebrity adoption since 2007

Kim Kardashian

Kim Kardashian

Celebrity Apprentice

Celebrity Apprentice

Paris Hilton

Paris Hilton

As Seen In

Keri Hilson ft. Kanye West & Ne-Yo — "Knock You Down"

The Velvet Angels "Peep Show" heels are featured from 1:27 – 1:46 in this platinum-certified music video.

Brand History

  • Founded 2007 as a luxury footwear brand — quickly became a Hollywood favorite
  • Featured on American Idol, Celebrity Apprentice, Project Runway, and Melrose Place
  • Covered in Allure, People, Star, Us Weekly, and OK! Magazine
  • Sold at Fred Segal, Nordstrom, Zappos, and 200+ boutiques worldwide

Celebrity & Cultural Access

  • Worn by Kim Kardashian, Pink, Carrie Underwood, Demi Lovato, Paris Hilton, and Kendall Jenner
  • Featured in music videos: Pink's "So What" and Keri Hilson & Kanye West's "Knock You Down"
  • Presented to Donald Trump on Celebrity Apprentice — brand featured on national television
  • 3,000+ press pieces and red carpet moments documented in brand archive

The Platform

Ritual + Uniform

One brand. One aesthetic. One community.

The Ritual — High-Performance Skincare

High-Performance Skincare

The Ritual

10
Fully Developed SKUs
80%
Gross Margin
  • Clean, vegan, cruelty-free formulas with premium active ingredients
  • Results-driven but sensorial — clinical performance in a luxury experience
  • Built for replenishment — daily routine creates recurring revenue
  • Key products: Immortal Rose Potion, Blue Angel Elixir, Angel Eyes
The Uniform — Attainable Luxury Basics

Attainable Luxury Basics

The Uniform

65%
Gross Margin
$95
Target AOV
  • Soft luxury knits for women — daywear, nightwear, active, and yoga
  • Men's embroidered hoodies, athletic tees, lux knit pants, and flex fit hats
  • Classy, timeless, and designed for real life — not just for celebrities
  • Key products: Active Lux Knit Pants, embroidered statement hoodies

Why It's Sticky

· Identity and community· Repeatable skincare routine· Gifting and bundling· Subscribe & Save model

The Opportunity

Four Tailwinds Converging

The market conditions that make Velvet Angels inevitable

01

Creator Commerce Maturity

Influencer marketing is now a $21B+ industry with mature infrastructure. Affiliate and creator-driven brands are outperforming traditional DTC.

02

Premiumization Trend

Consumers are trading up to premium skincare and apparel. The "affordable luxury" segment is the fastest-growing category in retail.

03

Elevated Basics Movement

Skims, Alo, and Fear of God Essentials proved the category. The gap between fast fashion and inaccessible luxury is being filled.

04

Identity-Driven Brands

Women seek brands that reflect their full complexity. Community and belonging drive long-term loyalty that performance marketing cannot buy.

Leadership

The Team

Founders and operators with deep experience across fashion, product development, retail distribution, brand positioning, and growth strategy.

Jeff Yarchever

Jeff Yarchever

President & Founder

Daniel Moravec

Daniel Moravec

Chief Strategy Officer

Sarah Dakar

Sarah Dakar

Chief Product Officer

Cameron Casey

Cameron Casey

Brand Marketing & IR

Alex Riggs-Miller

Alex Riggs-Miller

Chief Technology Officer

Stephen C. Magnotti

Stephen C. Magnotti

Chief Revenue Officer

The Ask

The Investment

Friends & Family Round — Selectively Engaging Capital Partners

Full strategy, financial projections, rollout sequencing, and capital structure are available within the investor deck. We are building deliberately, expanding intelligently, and selecting capital partners carefully.

Velvet Angels

Contact

Interested in the Opportunity?

All investor inquiries are directed to Jeff Yarchever, President & Founder. Reach out directly to request the full investor deck, review the capital structure, and discuss the opportunity.

Jeff Yarchever

President & Founder, Velvet Angels

(714) 713-4532

Confidential — For Qualified Investors Only